I ask before I advise.
A quick answer to the wrong problem is still the wrong answer. I want to understand what is happening before offering a view.
Meet Darryl James
Practical with technology. Direct with people.
You want more than an interesting idea. You want to know what to do with it. I bring hands-on experience to AI and commercial work, and an honest, direct approach to the change you want to make personally.
Find the right help for me
17 yearsof personal experience in digital marketing and growth
14 awardsrecognising my work in digital marketing
34 bookshelping authors create, publish and market their work
Practical AIteaching for coaches and consultants
The experience behind the advice
Advice is stronger
when you have done the work.
I know what it takes to put an idea into practice.
My career in digital marketing and growth spans 17 years. I have delivered campaigns for clients including BBC, Fattorini and German Doner Kebab, alongside building products and systems.
I am also the founder of Scale DM, named Best Strategic Digital Marketing Agency 2026 by SME News. Its recognition also includes Best Use of Data at the Midlands Marketing Awards in 2025.
I build with AI, as well as teaching it.
I created Biz Growth With AI and build tools including My First Prompt and Map My Funnel. Map My Funnel focuses on planning: seeing how your content, pages, emails and offers connect before you build them. It is a visual canvas, not another page builder or email platform.
Sometimes the change starts with you.
A decision, a doubt or an old assumption can take up a lot of space in your life. Private coaching gives us time to examine what is happening, challenge what needs challenging and choose an action that matters to you. You do not need to own a business to work with me.
In the room, doing the work
Do more than watch an AI demo.
Learn what to do with it.
A demonstration shows you what is possible. Practice helps you make it useful. My sessions focus on real tasks, better questions and the checks you need before putting an AI result to work.
I contribute Commercial AI teaching to the British Business Coaches and Consultants Academy.
See how I can help with AIWhat you can expect from me
I will listen carefully.
I will not just nod along.
I tell you what I see.
If I see an assumption worth questioning, I will say so. Expect honesty and a different perspective, with respect for the fact that the decision is yours.
We put the idea to work.
Choose an action. Try it. Look at what happened. That gives us more to work with than another conversation about what might be possible.
Writing and publishing
An idea deserves
to reach its reader.
I have supported authors across 34 books, helping with creation, publishing and marketing. That includes work through DMJ Publishing and working one-to-one with authors.
My forthcoming book, Know. Like. Trust., explores how attention, familiarity and belief shape the decision to buy.
In my writing and coaching, I also explore confidence, permission and the rules we carry. You can respect where a rule came from without letting it decide where you go next.
Find a tool, guide or book
Darryl doesn’t just talk about AI, he builds with it. That ability to bridge strategy and implementation is rare.
Peter ThomsonThe Business Coaches Mentor and author
You have a next move. Let’s make it count.
Put AI to work on the right problem, or get personal support for a change you are ready to make. See how we can work together.